Axes In Motion is celebrating: it’s our tenth birthday in the F2P video game industry for mobile phones! We’ve experienced continuous growth over the last decade, from zero to a team of over 30 highly talented professionals. Our games have evolved from the very first downloads to more than 800 million organic downloads.
To understand how we’ve reached this remarkable milestone in the industry, in which we’ve faced countless challenges and attained achievements that seemed impossible, we need to go back to our beginnings.
The mobile gaming market was booming in 2014, thanks to the rapid rise of smartphones and tablets that were driving the market, and which were beginning to become serious competition for consoles and PCs. Against this backdrop, Axes In Motion was born in Seville. The company was founded by two friends who decided to leverage their talent as entrepreneurs and the potential of the Free-to-Play (F2P) business model which was becoming consolidated at that time, to create accessible and appealing games for a wide audience. Our focus on accessibility, with any mobile device anywhere in the world able to enjoy our games, coupled with an exceptional user experience and the originality of our titles, enabled us to stand out in a highly competitive market.
Over these 10 years, our strategy has evolved and adapted to the constant changes in the industry, and focused on the quality of our games aimed at a wide audience. This involves overcoming major technical and creative challenges, as well as actively listening to our users by means of an exhaustive analysis. As a result, we have positioned ourselves in Google Play’s Top 3 Racing category for more than five years in a row, as well as having a flow of millions of users every month.
In addition to these milestones, there is a more recent one: when we joined the MGI Group, in the Gamigo subsidiary, in 2022. This partnership has given us valuable synergies and enabled us to continue to grow as a studio, backed by solid support when facing new challenges and achieving new goals.
Achieving these figures hasn’t been easy; they have been possible thanks to a clearly defined strategy and thorough market analysis, but above all thanks to an exceptional team. Our team is united by the core values of Axes In Motion: transparency, humility and proactiveness. These values have taken us forward together in the same direction, and with a clear objective in mind.
We’re conscious that the industry in which we operate is constantly changing, and we’re immensely proud of our journey during these years. Looking ahead, we’re more motivated than ever to face new challenges with the same passion and dedication that has brought us this far. We’re ready for the next 10 years and beyond, with the firm conviction that together, we are unstoppable.
To commemorate this extraordinary journey, we have created a short but intense video that captures some of the most magical and significant moments of these 10 years. This video is a tribute to our tireless team and our passionate community of players who have been with us every step of the way. Don’t miss it – and celebrate this incredible milestone in the history of Axes In Motion with us!
